Its
location on the western edge of the Iberian Peninsula, a weak economy
in the early 1900s and a military dictatorship that lasted for almost
forty years essentially put Portugal in self-imposed isolation for
most of the twentieth century. Without outside intervention,
vineyards were left to their own devices —at a time when other
European countries were playing Twister to see who could plant the
most international varietals.
This is
not to say that Portuguese wines were completely forgotten. Port and
Madeira continued to thrive. And the semi-sparkling pink wines known
under the Mateus, Casal Mendes and Lancers labels — a great
wine-marketing success story onto themselves — managed to flourish
through the turbulent times.
Even
today, now that it’s fully part of the European Union and has
complete access to everything wine-and-grape fashionable, Portugal
still embraces its heritage and concentrates on native grapes — at
last count some 500 or so. For reds, the top dog is Touriga Nacional,
the backbone of Port and of increasing amounts of powerful, dry reds.
Tinta Roriz (aka Aragonez, aka Spain’s Tempranillo) works well on
its own, but is often blended, providing a D. Wade touch to Touriga’s
Shaq.
I’m
starting to look forward to a holiday. My jaunt through Oregon,
learning about organic, biodynamic and sustainable vineyard practices
(see Part Three of my trip around the Pacific Northwest in the
forthcoming April issue), had been fascinating. It had also been
rather exhausting: a typical case of a lot to swallow without much
time to spend at the table. In any case, the good folks at the
Washington Wine Council had provided me with a great itinerary for
(what I assumed) would be a leisurely ramble through the state’s
picturesque wine country. It was my time and I’d call the shots.
Well, guess what? Washington is a big place with seemingly countless
wineries with, in some cases, considerable distances between them.
Eight hundred (or so) kilometres of driving later, I am really,
really ready for a holiday!
One visit and you’ll
be entranced. A complex and richly compelling country, Argentina
defies easy analysis. Wine, though, plays a huge role in defining the
nation’s culture.
Only recently
overtaken by the United States, Argentina stood as the fifth largest
wine producer in the world — imagine that. And the wines were
rarely seen outside the country. The main reason for this is that
Argentines just drank it all themselves. Buenos Aires, which
translates as “good winds,” numbers some twelve million
inhabitants — known to the rest of their countrymen as Porteños,
meaning “from the port” — and they’re all clearly thirsty.
The culture of the
city and most of southern Argentina is almost entirely European, with
Spanish and Italian immigrants everywhere. And these ordinary folk
brought the vines of their homelands with them. Far more than
anywhere in the New World, wine became the everyday beverage of the
people. Local wines were consumed in copious quantities and for the
most part, quality took second place to quantity.
Wine tastings are a
dime a dozen but one of the hottest tickets around is the Banée
of Oliver. At this annual winery-only banquet, southern Okanagan
producers gather for a convivial evening of swapping stories and
tasting not just each others’ wines but bottles from around the
world.
What started as a
post-pruning celebration at the Toasted Oak Wine Bar & Grill
(which claims the world’s most comprehensive BC wine list) has
proved to be the glue for the South Okanagan Winery Association.
Membership prerequisite: a cellar door south of MacIntyre Bluff, the
massive rock face that divides the semi-arid south from the more
temperate central and northern part of the valley, where, in some
parts, harvest times can lag two or three weeks behind.
Nova Scotia–raised Gina Haverstock caught the wine bug while
working at the Jost Vineyards in Malagash, shortly after graduating
with a BSc from the University of New Brunswick. Her experience at Jost
was life-transforming: she abandoned plans to become a doctor
and set her sights on winemaking instead, going on to complete the
prestigious program in cool-climate oenology and viticulture at Brock
University in Ontario. The energetic Haverstock also managed to earn
a sommelier certification through the International Sommelier Guild.
She then went on to work in vineyards and wineries of such far-flung
places as Hawke’s Bay in New Zealand, Rüdesheim in the
Rheingau, the Wachau region of Austria, topping things off with a
brief stint in Burgundy.
Flying
winemakers, move over! There’s a new wine celebrity in town: the
flying image-maker. His name is Bernie Hadley-Beauregard and he has
an MBA in Marketing and International Business, a degree that’s
taken him to Calona Wines, Purdy’s Chocolates and Starbucks Coffee,
among others. In 2001, he started his own design and marketing
company, Brandever Strategies. One of his first clients was a
long-standing Okanagan winery with an unpronounceable name: Prpich
Hills. The new owners had come to him for a makeover.
Hadley-Beauregard
researched the history of the area and unearthed the following local
lore. In 1929, an old wooden church had to be dismantled in its
original mining encampment site in Fairview and reassembled in
Okanagan Falls, thirty kilometres away. In order to loosen the wooden
nails that held the rafters together, the miners used four sticks of
dynamite. The parish priest was given the honour of lighting the
fuse. The controlled blast loosened the nails but it also toppled the
steeple.
A major
international corporation known historically for the production of
some of the world’s finest luxury goods is facing tough times. Its
most visible and respected brand is losing favour both at home and
abroad. The brand’s quality hasn’t wavered, however; in fact, it
may be better than ever. Nevertheless, there suddenly seems to be a
lot of it to go around, and fickle consumers, with fewer and fewer
ties to tradition, are tossing their gaze (and their coin) at some of
the giddy upstarts. What would you do if you were at the head of the
company facing this dilemma?
Sounds like a Marketing 101 project. The truth is, it’s a very real
problem and, for those affected, a distressing situation. The
“company” in this equation is France. The “brand”? Its wines.
Tod
Stewart talks to Sven Bruchfeld, the young winemaker at the helm of
Chile’s dynamic Viña Santa Carolina. Here is his conversation.
Can
winemaking be considered an extreme sport? Both sets of activities
entail a certain degree of risk taking, calculation and, at times,
intuition. And while screwing up on the timing of your harvest may
not have quite the same impact as screwing up on a harness, both can
certainly be career ending. As it turns out, Sven Bruchfeld
approaches winemaking and risky recreation with equal passion. Born
in Chile, schooled at UC Davis and employed at one time or another in
at least four different countries, Bruchfeld is now back on home
turf. Tidings chatted
with him about rumours, reality and his role in shaping the future
direction of Santa Carolina.