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Every year I keep my fingers crossed and predict that the ‘Next Big Thing’ will be sherry. And every year you prove me wrong. I’m not blaming you personally but I can tell that wine-istas in North America are ignoring one of the world’s best beverages.

What would it take to shine the spotlight on sherry? My friend Barry Brown, founder and president of the Spanish Wine Society in Toronto, suggested an answer. In the next James Bond movie, have 007 ask for a Fino sherry rather than a vodka martini — chilled not iced. If only James Bond were to speak these words, the folks in Jerez would be laughing all the way to the bank. But it won’t happen. The problem is that sherry is not only one of the world’s greatest wines but it’s also the world’s most complicated drink.

Acid has gotten a bad rap. I’m not taking hallucinogenic drugs here, but the variety of acids you’ll find to a greater or lesser degree in all wines. The major acids are tartaric and malic. Malic can seem to be the sourer (think green apples), which is why winemakers in cool growing climates often put their wines — white, red and sparkling — through a secondary fermentation in the cellar called a malolactic conversion. The sharp malic acid is converted to the softer lactic acid (the acid in milk).

Think of the combination of these acids as creating the skeleton of the wine, the bones on which the flesh is hung. The flesh, in this case, is the fruit, so if you don’t have a firm frame on which to support the fruit, you’re going to experience a flabby wine that lacks structure.

The taste of a wine -- be it fruity, vegetal, floral — or tertiary flavours like coffee bean, chocolate, leather or soy — is carried by its acidity. It’s the acid that gives you the impression of length, which is what we all look for as a quality factor. And more importantly, acidity adds freshness and vitality to a wine, cleansing the palate and setting you up for another taste.

The next generation of wine drinkers — that is, those currently under age 30 — have more knowledge available to them than any other generation in history. The Internet, by globalizing information, has done a great disservice to people like me: it has rendered wine books obsolete. Consumers all over the world now have immediate access to the same wine reviews and vintage reports with a few keystrokes. So wine books that offer tasting notes are out of date even before they hit the shelves. We wine columnists are becoming more and more marginalized as the under-30 consumer relies on his or her peer group for recommendations, which they pass along through text messaging, Facebook and Twitter.

And we of the wine press, along with sommeliers and indeed the wine producers themselves, have only ourselves to blame for making ourselves redundant. Generation Y has become Generation Why? They question old assumptions and are bored by marketers’ hype. They are also greener than their parents and are offended if they have to heft bottles that are as heavy as barbells.

It took the French some 200 years of trial and error to discover which grape varieties did best in which regional soils and macroclimates. This painstaking exercise in pragmatism was given regulatory status as the appellation system, AOC. In 2005, a mere 17 years after the amendment of Ontario’s Wine Content Act prohibiting labrusca varieties from table wine, the VQA announced that the Niagara Peninsula had been divided into two major regional appellations: Niagara-on-the-Lake and Niagara Escarpment. These were further divided into 10 sub-appellations to reflect the local climate and soil structures.

At a time when the consumer is still confused as to the meaning of VQA — given the amount of Cellared in Canada off-shore blends that proliferate on LCBO shelves — it may seem premature. But I believe it’s the right thing to do to start the research. According to J. L. Groulx, the winemaker at Stratus (who hails from the Loire Valley), the task of defining terroirs is a lengthy business. "I don't think we'll be finished in 200 years anyway," he says. Since the active life of the average winemaker is 35 vintages, it’s going to take six generations of vintners before we really know what’s going on in the vineyards of Niagara. If you don’t plan on living that long, you can get a foretaste of what these sub-apps mean by comparing the Rieslings of Short Hills Bench on the Escarpment with those of Four Mile Creek on the Niagara plain. Riesling is the best variety to use as a control grape since its flavours, as a single unblended variety, are dependent on what happens in the vineyard rather than how it is treated in the cellar. Usually, Riesling is made in stainless steel so there is no wood influence.

Wine is a difficult and finicky houseguest. We’re lucky that it doesn’t have its own voice, or the bottle would spend most of the time complaining and we would have to send it for professional counselling. It would always be going on about something or other. Wine gets “bottle shock” when first introduced to the container in which it will spend its life, rather like an unsuccessful first date that turns into a lock-down arranged marriage. Wine doesn’t like to travel and has to rest several weeks on arrival at its destination before it gets back its mojo (balance). It has no desire to go to Florida for the winter; it doesn’t like fluctuations of temperature or being jostled by vibrations from machines (clothes dryers, compressors, dishwashers, elevators, trains, subways or passing traffic, etc.). It abhors bright light and heat and does not like the smell of paint, solvents, detergents or household refuse (strong odours can, over time, seep through the cork and affect the flavour of the wine). Given its finicky disposition, wine, if truth be told, probably suffers from agoraphobia: if those bottles in your basement had their way they would rather be slumbering in the dark, damp cellar where they were born and not have to travel at all. But life is hard, and wines, like pets, are there for our enjoyment. And, like pets, wine responds best to kindly treatment rather than benign neglect or abuse.

My heart bleeds when I see where some people store their wines. I have been in kitchens that have wine racks installed over refrigerators, with bottles slowly cooking from the rising heat and being massaged into old age by the vibrations of the compressor. I have seen wines stored in terra cotta tubular tiles set into stone walls beside a fireplace in the den. I have seen wines stored in unheated attics that bake in summer and freeze in winter — rather like Madeira lodges, which encourage the oxidization of their wines this way. And I have to confess that my own parents used to keep the single ceremonial bottle of Manischewitz in the linen closet, at a temperature above the thermostat setting in the living room. So be kind to your wine. It will reward you for your concern.

When was the last time that you opened a bottle of Plavac Mali, Grasevina, Malvazija or that splendid vowel-deprived white varietal called Grk from the island of the same name? If you can put your hand on your heart and say, “Not since lunch,” I’ll believe you; otherwise, you’re missing out on the Next Big Thing.

These are all wines from Croatia whose appearance in our market is all too rare. The Serbo-Croatian war of 1991 to 1995 set back the wine industry in both countries and only now are they making efforts to export them — a mere 15 per cent of Croatia’s wine currently leaves the country. Like the better-known European regions to the west, Croatia’s vineyards were decimated by the phylloxera scourge in the 1860s. An equally disastrous blight occurred after World War II when the Soviets took over and nationalized wine estates, turning them into collective farms. Then, one year after the fall of Communism in Croatia, the country was plunged into a five-year sectarian war. The result is that today there is less vineyard surface than before World War II, currently measured at 32,500 hectares.

The major hurdle for Croatian producers placing their wines in North American markets is the difficulty we have with the names of grapes, the producers and the regions. Who but the most adventurous would pluck from the shelves a wine labelled Matošević Alba Malvazija Istarska or Daruvarska Izborna Berba Bobica Graševina? And if on a dare you ordered a bottle of Crljenak Kaštelanski from a restaurant wine list, did you know that you’d be getting Zinfandel?

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